ALLER MEDIA – AI Content Assister


Aller Media is a modern and innovative media house that delivers content and entertainment to readers and users throughout the Nordic region every month, digitally as well as in print.


Aller Media needed to develop an automated, digital solution that could add relevant metadata to their existing stock of images.

Metadata can be identification of people, description of the image’s surroundings, etc.

The purpose was to ensure an increased use of the existing image database and at the same time improve the user experience for employees by providing access to more metadata from a better and more detailed tagging of the individual images.


The developed solution handles all images that Aller has in the image databases across all four Nordic markets.

The developed solution, Aller AI Content Assister (AICA), is built on top of AWS Rekognition – a standard AI tool from AWS for image recognition.

In addition, Aller AICA has been expanded with an interface to Woodwing’s Elvis digital asset management platform, which is already used by Aller.

A user interface, which is designed for deviation management as well as allocation of access rights, has been developed. It employs a country-specific user access, so that users are presented exclusively with relevant images. The solution also includes a fully flexible dashboard, which displays the system key data.


The AICA development project was completed in two months from the adoption of the joint design document until the first phase was completed. The first phase has been implemented in all Aller’s Nordic markets.

Aller estimates that the potential savings from the implementation of Aller AICA are around EUR 3.70 per image. This estimate does not include the potential quality improvements from better use of existing images due to more detailed metadata and consequently more frequent use of existing images.

Read more about KeyCore’s work as an AWS Advanced Consulting Partner for Aller here

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